27th March, 2010
Pink Banana Studios have produced a 3D cinema ad for Jersey Boys, an internationally acclaimed hit musical based on the lives of one of the most successful 1960s rock 'n roll groups, Frankie Valli and the Four Seasons.
The documentary-style musical opened on Broadway in 2005, before making its West End debut at London's Prince Edward Theatre in February 2008. It has gone on to win 28 Major awards worldwide, including the Olivier Award for best new musical. Pink Banana Studios have been working with AKA Promotions to use emerging digital and innovative platforms to promote the production.
Pink Banana Studios directed & produced the 3D cinema ad which is currently airing before 'Alice in Wonderland' across 300 cinemas in London and is the first ever 3D cinema ad to be produced for a theatre production globally. Axis Films hired RED cameras with a P+S Techniks 3D Mirror rig. ONSIGHT's Lab & Post team used their SGO Mistika 3D finishing suite for stereo alignment of the 4 characters, along with green screen keying and converging.