3ality Technica expands European presence through formal agreement with ONSIGHT

11th October, 2012

ONSIGHT is proud to have strengthened our ongoing relationship with 3ality Technica.  For more info, our joint press release is below.

U.S-based 3ality Technica, the world’s leading 3D production technology innovator and provider, has formalized its long-term relationship with its European service partner ONSIGHT, with ONSIGHT acting as an independent 3ality Technica service contractor for all of Europe.  ONSIGHT joins existing service partner Arri-Media to enhance the level of service offered across 3ality Technica's product lines.

ONSIGHT is best known for its 3D documentary films, dramas, and sports, utilizing 3ality Technica systems and technology in productions such as Flying Monsters 3D With David Attenborough (Atlantic Productions/Sky 3D), the BBC 3D Olympic Promos for London 2012 (BBC), Kingdom of Plants 3D With David Attenborough (Atlantic Productions/Sky 3D), and The Bachelor King 3D (Atlantic Productions/Sky 3D).

ONSIGHT is recognized for being at the forefront of production technology as experts in 3D, HD, and in helping content creators get the best equipment and services available in the European market.  The new structure makes ONSIGHT a full service 3ality Technica provider offering rental and technical support throughout Europe. 

The formalized relationship means that 3ality Technica will have a solid presence in Europe for all of its 3D systems and support, benefiting the company’s broad client base in the motion picture, television, and broadcast markets.  “We are keen on ensuring all of 3ality Technica’s clients have the best in service from a company that understands the challenges faced in a variety of production environments.  ONSIGHT is that company, and we are thrilled to expand our relationship with Simon and his team,” said Steve Schklair, 3ality Technica’s CEO. 

Simon Craddock, CEO, ONSIGHT concurred, Partnering with 3ality Technica has created an opportunity to work more closely together, building upon our shared interest and innovations in capturing quality 3D.  3ality Technica is a leader in the field of S3D, so joining forces was an easy decision for ONSIGHT to make."

As an authorized service provider, 3ality Technica will specifically train ONSIGHT technicians on how to upgrade, service, and support all 3ality Technica systems and technology.  In addition, ONSIGHT will provide clients with 3ality Technica parts to ensure optimal on-set performance.  Craddock adds, “The move to expand the relationship is particularly significant for 3ality Technica and ONSIGHT, as it confirms that the European 3D market is expanding and sizable enough to require localized client support.  The partnership is a natural fit, enhancing 3D production support and reinforcing the film and broadcast collaboration between North America and Europe.”  

Schklair continues, “The global market, especially Europe, is adopting 3D as part of their normal entertainment viewing experience at a far faster rate than the U.S., so we need to ensure our clients’ needs are quickly addressed by local service providers who understand the 3D business.”

Press photo gallery - http://www.3alitytechnica.com/gallery/press/


About 3ality Technica

Known as the company who brought the world “U2 3D” in 2007, 3ality Technica is considered the birthplace of the current 3D revolution. Headquartered in Burbank, California, 3ality Technica is the leading innovator, manufacturer, and provider of stereoscopic 3D (S3D) production systems and technology. The company’s product line is comprised of both hardware and software combined to produce the most accurate and advanced image processing systems in the world. These advanced systems are widely used by leading Hollywood filmmakers, the music industry, and by major broadcasters.

2012 will see more 3ality Technica theatrical releases than any other year including the recently released Prometheus, Step Up Revolution, Katy Perry: Part of Me, and The Amazing Spider-­Man.Upcoming Hollywood titles that have utilized 3ality Technica’s advanced S3D image systems include The Hobbit: An Unexpected Journey, The Great Gatsby, Jack the Giant Killer, and Oz: The Great and Powerful. Recognized as the industry leader in providing 3D production development and support on a wide array of projects, 3ality Technica is also noted for its amazingly true­‐to­‐life 3D image capture for artists such as the Black Eyed Peas, Britney Spears, Alice Cooper, Jennifer, Lopez, and Kenny Chesney.   The company recently participated in capturing historical and archival 3D content for the final NASA Space Shuttle Endeavor landing, along with the Society of Camera Operators.

BSkyB, the world’s leading 3D broadcaster, and the HBS feeds from the FIFA World Cup, have based their live event productions on the backbone of 3ality Technica’s technology. Committed to providing true and accurate 3D to the world, 3ality Technica’s international list of broadcast partners includes TV Globo (Brazil), Telegenic (UK), CCTV (China), BTV (Beijing), Topvision (Germany), Sky Sports (UK), NEP (worldwide), and Fuji TV (Japan). To learn more about 3ality Technica, please visit us at www.3alitytechnica.com.



ONSIGHT is a leading production facilities company, specializing in services to the film and broadcast industries.  The suite of services range from equipment rental through to post production and DI finishing.  Conveniently based at Shepperton Studios, the camera department supplies high-end digital cameras and 2D or 3D production equipment.  The award-winning post production team is located in Soho, London and offers editing systems with 24/7 technical support, a digital lab, and a full 2D or stereoscopic 3D post service.

Renowned for innovative technology and groundbreaking 3D, ONSIGHT works closely with key manufacturers and is an official service provider to the premier 3D broadcaster, BSkyB.  Recent 3D credits include the BAFTA-winning Flying Monsters 3D With David Attenborough (Atlantic/Sky 3D), Madam Butterfly 3D (a co-production from RealD and the Royal Opera House, produced by Principal Large Format), Flight of the Butterflies in 3D (SK Films), Kingdom of Plants 3D With David Attenborough (Atlantic Productions/Sky 3D) and Meerkats 3D (Oxford Scientific Films in association with Principal Large Format).

With a unique and reliable understanding of the entire production process, ONSIGHT can provide guidance at every stage to ensure smooth workflows and great creative results.  For more information about ONSIGHT, please visit www.onsight.co.uk.  


Media Contact:

Warren Betts

Warren Betts Communications Inc.™ | ZoomWerks™

Ph: 1.626.836.2080

Email: warren@zoomwerks.com


Brian Boothe

Warren Betts Communications Inc.™ | ZoomWerks™

Ph: 1.626.836.3040

Email: brian@zoomwerks.com