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News Archive for April 2008

Scoring gold Date: 25th April, 2008

Nike 'Take it to the next Level' wins Gold at Cannes

 

Next Level" is new take on Football from Nike. Made to inspire football obsessed teens, the film is a first-person journey up the football ranks-from being discovered by Arsenal in a youth match to a life-defining moment playing for our national side. Along the way we experience success (finishing a cross from Cesc Fabregas) as well as frustration (getting burned by Ronaldinho). The film celebrates playing the game with purpose and passion. It shows what it takes to become a modern, brilliant fofotballer - to take…

 
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Keeping standards high Date: 24th April, 2008

Distributors are finding that they need to keep a closer eye on the quality of masters in a world of HD production.

 

There’s little doubt that the business of programme distribution has gotten more complicated over the last few years. While on the one hand high quality HD formats are becoming standard, delivery requirements are anything but, differing not just from territory to territory but from client to client. The result has been a surge in demand for technical advice about HD by programme distribution companies.

 

Amsterdam-based distributor Off the Fence, which last November hired On Sight…

 
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Leon Jean Marie P2 promo Date: 7th April, 2008

Expert advice was what Bikini film director Andy Soup needed when he decided to use Panasonic’s P2 tapeless system for the first time, on a music video shoot for artist Leon Jean Marie.

 

“The concept was to get all the props and furniture in Leon’s studio to move in time to the music Fantasia-style, switching between locked off live action shots and stop frame animation, using P2’s ability to switch between individual frames and live action,” says Soup, who visited

On Sight with several members of his production team to discuss the workings of the Panasonic HVX200 cameras, storage…

 
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Make Believe. Not War. Date: 4th April, 2008

Son of Rambow is a project that Hammer & Tongs (Garth Jennings and Nick Goldsmith) worked on for some years. Its development was interrupted when they were asked to make The Hitchhiker's Guide to the Galaxy, and is their second major feature film. 

 

The story is set during a long English summer in the early 80's where two boys are about to form an unlikely friendship. Will Proudfoot has been brought up in a strictly religious household, forbidden to watch TV or listen to music. But after Lee Carter, the school trouble-maker blows Will's mind with a pirate copy…

 
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