In a move to strengthen their position in the high end acquisition market On Sight has acquired the specialist camera hire company Axis Films. The deal designed to combine the strengths of the two companies will offer clients a comprehensive solution for tapeless acquisition as well as use of bases in both Shepperton Studios and Soho.
“Axis Films is a perfect match for On Sight, it has a successful camera hire business that has a strong name in new technologies such as RED, SI-2K and 3D capture. The combination of the two companies will allow On Sight to offer additional technical services to Axis clients that are working with these new formats” – Simon Craddock MD On Sight.
On Sight and Axis Films will continue to trade separately but have already begun to share resources and work jointly on projects, including the recent T-mobile ‘flash mob’ advert that was filmed using SI-2K cameras in London’s Liverpool Street Station and then broadcast within 24 hours.
On Sight have employed all the Axis staff in the acquisition and Paul Carter will take up a new role as Head of Cameras.