Sony has sold the first of its XDCAM HD PDW-700 camcorder. Broadcast equipment hire and HD facility On Sight has placed the order.
The decision was made in response to a recent clamour from television production companies wanting to upgrade XDCAM projects to HD. On Sight is currently negotiating the number of units it will buy. The camcorder retails at around £20,000. On Sight anticipates that it will take delivery in April.
Will Strauss, Broadcast 12/02/08