07th September, 2007
HD filming helped to transform the ordinary into the extraordinary.
Commercials showcasing the quality of high definition in recent years have tended to be big, spectacular, eye-catching affairs. But agency Young & Rubicam Singapore’s latest 30-second spot for Sony Asia, What is Beauty?, has taken a more low-key approach.
03rd September, 2007
Yoav Segal is a man on a mission. A fire has been lit beneath him ever since his Grandfather told him stories of fascism on the streets of East London in the Thirties and the heroic men and women that held their own against it.
The sting is that the stories were true and the man portrayed in the story was really his very own Grandad.
24th August, 2007
Bringing the classic 1930s children’s tale Peter and the Wolf – intended by Russian composer Sergei Prokofiev to introduce youngsters to the delights of orchestral music – to a new generation is easier said than done.
With children’s expectations conditioned by HD video games and 3G movies, the bar has been raised in terms of production values.
10th August, 2007
P!NK’s recent Wembley Arena Concert was yet another epic HD shoot for Serpent Productions, typical of the slick style they produce on regular basis.
The event was Directed by David Mallet, shot by NEP Visions on about 20 HD Cameras at 1080/25p and posted entirely by On Sight Upstairs. On Sight digitised all the material after the shoot on multiple dedicated digitising systems for speed.
07th July, 2007
Pinewood Studios Celebrated it's 70th Birthday on the 7th July 2007 and Axis Films were there to help out.
s part of the festivities a bank heist was recreated on a disused set and Axis Films were on hand to film the action. Shooting on 4 cameras including a Polecam with Iconix Camera, we shot the gun battles between the good guys and the baddies.