22nd January, 2010
Adidas Originals have just sneaked a teaser of their latest promo, featuring a collaboration with Star Wars, onto YouTube. Nima Nourizadeh of Partizan (named by Campaign as the top production company of 2009) shot the piece on film and HD.
His first commercial, fittingly, was for the hugely exciting House Party for adidas Originals, which celebrated 60 years of the sports brand. The film, which Nima shot in Los Angeles, featured Missy Elliott, Russell Simmons, David Beckham, Method Man, Redman, DMC, Kevin Garnet, Estelle, Katy Perry, the Ting Tings and many others.
ONSIGHT's Camera Rental team tested camera shots and supplied SI-2K cameras for the promo, which again features David Beckham only this time with Darth Vader! Keep an eye out for the ad, which is due out soon...