18th December, 2009
One of the most eagerly awaited films is now out in screens across the globe. Avatar, the monumental sci-fi epic by James Cameron, is a film destined to be even bigger than his previous effort, Titanic.
The 3D world of Avatar was conceived by Cameron 15 years ago and has been in production for more than four-and-a-half years, with its ground-breaking technology making it the most expensive film ever made.
After writing the story many years ago, Cameron discovered that the technology he needed to make it happen did not exist. So, he went out and created it in collaboration with the best effects minds in the business. This is motion capture brought to a new high where every detail of the actors' performances gets preserved in the final CG character as they appear on the screen.
Avatar premiered at Leicester Square's Odeon cinema on the 10th of December, with cast including Sigourney Weaver, Sam Worthington, Zoe Saldana and Stephen Lang on the red carpet.
Axis Films were there to capture the night in 3D on behalf of Sky ahead of their 3D channel launch next year. An interview with director James Cameron earlier in the day was also captured by Axis Films in 3D using two RED cameras with a P+S Technik mirror rig, SI-2K cameras (side by side handheld rig) along with Axis Films DITs. The HD Lab providing preperation for post services.
Avatar is out now and can be seen in its full 3D glory at the Empire in Leicester Square and the BFI IMAX at Waterloo.
Click here to watch the trailer - http://youtu.be/5PSNL1qE6VY